Ə Evil Email Marketing

Tag: non-standard language

  • Email marketers gotta use more slang

    Remember how in the last post I said that my research found that using slang and other non-standard* ways of writing is a way to increase open rates in email marketing?

    You would think that I would see this happening in marketing emails, right? Right???

    Nope. It is surprisingly hard to find marketers using non-standard features in email marketing subject lines. I mean it! (more…)

  • Yes, you should use slang in email marketing subject lines

    And all kinds of other different ways of writing.

    Linguists use the term “non-standard” to describe the types of language that are not found in formal speech and writing. So what this means is slang words and phrases, intentional misspellings, grammar that isn’t considered “correct,” and even strange punctuation. Here are some examples:

    • Helllllloooooooo!
    • Well done!!!
    • Sooo Great You Just Gotta Share It!
    • : D -25%
    • Sale – e x t e n d e d !
    • S a l e – continued !
    • N(()) M(())ney D(())wn!
    • So do these ways of writing actually increase open rates?

    (more…)

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