Short answer: Yes.
Long answer:
In my research on email marketing subject lines, I found that exclamation points can increase open rates.
Tag: open rate
-
Yes, you should use slang in email marketing subject lines
And all kinds of other different ways of writing.
Linguists use the term “non-standard” to describe the types of language that are not found in formal speech and writing. So what this means is slang words and phrases, intentional misspellings, grammar that isn’t considered “correct,” and even strange punctuation. Here are some examples:
- Helllllloooooooo!
- Well done!!!
- Sooo Great You Just Gotta Share It!
- : D -25%
- Sale – e x t e n d e d !
- S a l e – continued !
- N(()) M(())ney D(())wn!
- So do these ways of writing actually increase open rates?