Short answer: Yes.
Long answer:
In my research on email marketing subject lines, I found that exclamation points can increase open rates.
Tag: style
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Yes, you should use slang in email marketing subject lines
And all kinds of other different ways of writing.
Linguists use the term “non-standard” to describe the types of language that are not found in formal speech and writing. So what this means is slang words and phrases, intentional misspellings, grammar that isn’t considered “correct,” and even strange punctuation. Here are some examples:
- Helllllloooooooo!
- Well done!!!
- Sooo Great You Just Gotta Share It!
- : D -25%
- Sale – e x t e n d e d !
- S a l e – continued !
- N(()) M(())ney D(())wn!
- So do these ways of writing actually increase open rates?
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ALL CAPS in email marketing, or how to TREAT YOURSELF
ALL CAPS in email marketing, or TREAT YOURSELF
As I mentioned in my previous post about ALL CAPS and their effect on open rates, the style of writing appears to be omnipresent in marketing. It is truly difficult to find a piece of marketing that does not include some word or phrase in ALL CAPS.
Since the last post was on subject lines, let’s continue that a bit and see what ALL CAPS look like in action.
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ALL CAPS in email marketing: YES or no?
In my research, I studied whether ALL CAPS in subject lines were more or less likely to increase open rates. The findings were a bit of a surprise.
The first thing to recognize about ALL CAPS in marketing is that they are EVERYWHERE. Just take a glance at the closest piece of marketing to you right now. I’m one million percent sure that it will have some text in ALL CAPS. Why is that?